It's much more common in the industry in the sense we've been commoditized. The specific technologies we use, our approach. In a certain part, we were successful in that it's no longer unusual. We wrote a playbook, and we were able to communicate what we were doing, and people gravitated towards it. I feel like early on, what we were talking about and what we were doing was very novel. What do you do when the thing you've had resonate with your audience starts to get stale or commoditized?īut, over the years, that has become more commonplace.
And we've certainly built a tribe of people who believe what we believe. Lately, that has been on around how products should be built, and a design philosophy, and those kinds of things. We were one of the first companies in the world to switch to Ruby on Rails, and built a great reputation there and a lot of open source. In the beginning it was around certain development and design practices, and even so that those practices then caused us to choose a specific framework in Ruby on Rails. And all along that history we've had a philosophy, and we've worked really hard to communicate it. You know, thoughtbot has been around for 14 years now. So what I think the problem I'm facing or what I'm curious about is. I'm not sure I would conflate the two books so quickly, but I'm happy to start with The Dip and move onto Tribes, or the other way around.
THE DIP BY SETH GODIN. TO THROW IN THE TOWEL OR NOT HOW TO
You talk a lot about building a tribe, and you specifically wrote a short book called The Dip that talks about what happens when you build a tribe, when you do all that hard work and no one's listening, and how to decide when to quit, when to stay, and strategies for working through that dip. I'm Chad Pytel and today we're joined by best selling author, entrepreneur, blogger, marketer Seth Godin. This is The Giant Robots Smashing Into Other Giant Robots podcast. They discussed the challenges involved in moving from the cutting edge to the mainstream, and how this applies to thoughtbot. , interviewed Seth Godin, best selling author, entrepreneur, blogger, and marketer. Giant Robots Smashing Other Giant Robots Podcast
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